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Digital Marketing Expert, Sofia
Head Office, Sofia
Sofia, valid to
General duties
  • Plan, create and manage paid search, display, video, social media and programmatic advertising campaigns;
  • Define campaign objectives, structure, targeting, budgets, bidding strategies, creative requirements and measurement frameworks;
  • Monitor campaign performance on a daily basis and optimise campaigns against defined business and marketing KPIs;
  • Manage keywords, audiences, placements, creatives and landing page performance;
  • Analyse data from platforms such as Google Ads, Meta Ads Manager, Google Analytics 4 and other advertising and analytics tools;
  • Identify performance trends, issues and growth opportunities, and proactively propose and implement improvements;
  • Ensure accurate campaign tracking, conversion measurement, UTM structure and data consistency across platforms;
  • Plan and evaluate A/B tests related to audiences, creatives, campaign formats, bidding strategies and landing pages;
  • Build dashboards and performance reports in Looker Studio, translating campaign data into actionable business insights and recommendations;
  • Present campaign performance and growth opportunities to main stakeholders, translating complex data into clear business actions and decision-making insights.
  • Translate campaign data into business-relevant findings for marketing teams, product owners and management;
  • Collaborate closely with internal teams, including Marketing, Product, Sales, IT, Procurement, Legal, Compliance and external partners;
  • Manage campaign-related administrative processes;


Requirements
  • University degree in Marketing, Business, Economics, Computer Science, or similar;
  • At least 2–3 years of hands-on experience in digital performance marketing, paid media or campaign management;
  • Practical experience with Google Ads and Google Analytics 4;
  • Experience with Meta Ads, programmatic advertising platforms or other paid media channels would be considered an advantage;
  • Good understanding of campaign tracking, conversion measurement, attribution models and marketing funnels;
  • Ability to analyse campaign performance and transform data into clear recommendations and actions;
  • Experience with Looker Studio or another reporting and data visualisation platform;
  • Strong analytical, problem-solving and organisational skills;
  • Proactive approach and willingness to take ownership of campaign performance;
  • High level of accuracy and attention to detail;
  • Ability to manage multiple campaigns, priorities and stakeholders simultaneously;
  • Results-oriented and data-driven mindset, focused on measurable business outcomes;
  • Strong communication and collaboration skills;

 Considered an Advantage

  • Experience with Google Tag Manager and digital analytics implementation;
  • Experience with conversion optimisation and landing page testing;
  • Previous experience in banking, financial services, telecommunications, e-commerce or another highly regulated industry;
  • Experience working with advertising agencies, media partners and technology vendors;
  • Relevant Google Ads, Google Analytics or Meta certifications.
  • Experience in mobile app marketing, including user acquisition, app growth, and campaign optimization for iOS and Android applications, will be considered a strong advantage. 


DSK Bank offers
  • Excellent opportunities for professional and career development in one of Bulgaria’s leading banks;
  • Food vouchers in the amount of 102.26 euro per month;
  • 20 + 5 paid holiday leave;
  • Additional Health Insurance;
  • Favorable conditions for housing and mortgage lending, as well as for bank products and services;
  • Preferences for bank products and services;
  • Annual bonus scheme depending on the achieved results;
  • Preferential conditions for Multisport / CoolFit card;
  • Great location – in the heart of Sofia’s city center;
  • Discounts in various companies;
  • Access to internal academies, professional training and development programmes
  • Refer a Friend Bonus;


Documents for application
CV
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